PRIYA GOGIA, FOUNDER
Hair is the crown you never take off
Revisiting childhood memories of time spent with my mother, I was inspired to revive a much neglected aspect of my Indian hair care routine. Every weekend, my mother massaged my scalp and hair with natural, herb-infused oils. Unaware at the time that what was being passed to me was a traditional, ancient practice rooted in five thousand year old, Ayurveda - a practice because of which thick, shiny locks are synonymous with South Asian women (and men).
A few weeks of oiling, sprung life back into my dry, coarse and damaged hair. Scalp massage also being immensely relaxing, radiated that restful state not only through my hair, but also my skin and attitude. My friends urged me to make a few jars of hair and skin oil. What started out as homemade gifts has now grown to “aaram” products designed to rest your mind, body and soul.
ANCESTRAL WISDOM. SIMPLIFIED.
Oil-herb recipes and massage techniques passed down from mother to daughter, generation after generation, are the cornerstone of Indian hair and skin care practices. This ancestral wisdom and time-tested beauty routine has been simplified for you by blending natural, potent botanical herbs and oils into effective elixirs and an easy to follow at-home ritual